How Booksellers can get involved


Illustrators play an important role in the book industry but their contribution to the sales of books is often overlooked. By enriching your sales listing and promotions with credit for the illustrator, you can boost your books sales too.

Why #PicturesMeanBusiness is good for business:

Power up your Promotions

Credit the illustrator in your promotions, posters and advertising and you will reach twice the audience. People can be drawn in by the visuals, so by mentioning an illustrator their fans will pay attention too. Pictures are a great way of expanding readership and engaging new customers. 


Draw the crowds with Engaging Events

People LOVE watching illustrators draw at events! The more illustrators are credited the more crowd pull they will have an an event. It gives and extra dimension to book events – people can listen to the stories and watch the characters come to life, maybe joining in learning how to draw the main character.

Widen Your Social Media Reach

When you share a new book cover or use artwork to illustrate a tweet, credit the illustrator who created that image. (There’s nothing more galling to illustrators than seeing people posting ‘inspiring’ quotes about creativity that ride on the back of unattributed art.) By tagging illustrators when you post their images, there’s a good chance they might share the image to their own fans on their timeline, and think more favourably of you as a shop to visit and help promote. People will also get more out of your messages, you’ll become more of a hub for people who want to find out more about the books, including about the cover artists and illustrators. Not all illustrators are on Twitter, so if they’re not, consider posting a direct link to their website so people can explore.


Diversity for your customers

You may notice in the picture book sales charts that they’re heavily dominated by a very few people. We think getting sales data on illustrators might help diversify these lists, making more room for up-and-coming writers. Right now you can track the bibliographic data for both writers and illustrators, but sales data only for writers. So if a picture book by, say, Julia Donaldson and Axel Scheffler sells well, your data will encourage you to stock more of Julia’s books. But there’s a good chance Axel’s work is selling those books just as much as Julia’s. (Children will certainly gravitate to pictures when they can’t even read yet.) So it would make sense to stock more of Axel’s solo books or books with another writer. If he could carry his bestselling status away from his books with Julia, he could illustrate books by lesser-known writers and boost their sales, instead of having to start from scratch. We’re hoping the industry will work with Nielsen to discuss how this could happen, and your voice matters.

Read More

The Benefits of Crediting Illustrators

By crediting the illustrator you are supporting their career but it doesn't end there, every one benefits too. Read more to find out how.

#picturesMeanBusiness in the news

Read the press coverage we have received so far including The Bookseller, The Guardian, The Irish Times, The Nation and The Telegraph.​

The Importance of Data

The data that can really make a difference in #PicturesMeanBusiness